touring retail licensing products e-commerce digital ticketing artists contact		The idea of the T-shirt came to the USA during WWI when US soldiers noticed the light cotton undershirts European soldiers were using while the US soldiers sweated in their wool uniforms. Since they were so much more comfortable they quickly became popular among the Americans, and because of their design they got the name T-shirt. During WWII the T-shirt had become standard issue underwear in both the U.S. Army and Navy. After WWII the T-shirt started appearing without a shirt covering it. According to the New York Times, the 1948 presidential campaign of Thomas E. Dewey produced a "Dew It for Dewey" T-shirt, which was followed in 1952 by "I Like Ike" T-shirts in support of Dwight D. Eisenhower. John Wayne, Marlon Brando and James Dean all wore them on national TV. At first the public was shocked but by 1955 it had become acceptable. The T-shirt became cool when James Dean wore it in the film Rebel Without a Cause. Since then T-shirts have become a medium for self-expression and advertising, with any imaginable combination of words, art and even photographs on display. The story of the message tee embraces the modern phenomenon of “personal branding” (indicating, in this case, the wearer’s sense of humor), as well as a climate in which statements—political or personal—are generally preferred to be catchy than true . Notable was the popularity of political slogans and messages on T-shirts coinciding with the presidential election.